TOWS Research Paper Example | Topics and Well Written Essays - 750 words

TOWS - Research Paper Example The company is listed in LSE and in FTSE 100 index. It has also got second listing in NASDAQ. Internal Strengths The company works with 354 companies of Fortune Global 500; 28 companies of Dow Jones 30, 60 companies from NASDAQ 100 and 33 companies of Fortune 50. Therefore, the international client portfolio of the company comprise of several world renowned companies. The customer centric high quality of the service offered by WPP also adds to its inner strength. Internal Weaknesses The recession phase of 2008-2009 had a negative influence on the operation of WPP. This resulted in poor revenue and constantly shrinking profitability. In 2007, the profit for the year was $1,037.2 million that declined in 2008 by $ 934.2 million and finally it reached $ 819.9 million in 2009. Again, the company’s clients are mainly from the developed nation (US and UK). This results in too much dependency on the developed nations from west. This low degree of diversification enhances business ris k of WPP. External Opportunities Considering the economic growth in the developing markets, the company has an opportunity to diversify its client base and enter in these emerging nations. China is the world’s fastest growing followed by India (BBC NEWS, â€Å"Overview†). Therefore, the Asian nations are developing at a faster rate. The companies in these nations are trying to compete with international revivals and thus WPP can offer them the required expertise knowledge and guidance. As the US economic condition is reviving, the companies are in the process to expand their marketing budget. This will result in more business prospective for WPP. External Threats In the last decade, the companies have realised importance of integrated marketing communication to attract and retain their customer base. As a result they are ready to pay high fees to the ad agencies. This made the marketing communication service sector one of the attractive industries for the new entrants and the degree of competition in this sector has grown a lot (Neff, p.2). This growing competition is a major threat for WPP. Apart from the growing competition, there is risk of double-dip recession in Euro zone (Hannon, â€Å"UN Sees Risk Of Double-Dip Recession As Europe Pursues Austerity†). This disturbs the economic recovery rate in Euro Zone and considering the fear of financial crisis, companies are hesitating to invest in marketing related activities. SO box The high economic growth in emerging market that is resulting in growing demand for international marketing communication as well as the customer centric service offered by WPP reflects healthy sigh of growth for the company in near future. Considering these internal strength of the company and the external opportunity, it can be said that the company has a sound growth prospect in these emerging markets. WO box Though the global market condition is improving but WPP’s poor financial performance can deterio rate its image as a market leader in global marketing communication industry. The company may face problem in raising fresh capital to expand its business in near future because the creditors may doubt about WPP’s ability to repay the loan. This may hamper the growth prospects of the company. ST box The customer based high quality communication service is one of the major strength of the company. This should be effectively used to face the threat from growing competiti

A Critical Examination of the Documentary Hypothesis Essay

A Critical Examination of the Documentary Hypothesis - Essay Example This latter view forms the core of the Documentation Hypothesis.The Documentation Hypothesis proposes that the Pentateuch is a composite work consisting of four literary strands. The four strands have been assigned the letters J, E, D, and P; each representing a different document or source that was woven into the fabric of the Bible. This set of assumptions is also known as the Graf-Wellhausen theory. According to this view, the letter "J" stands for the Yahwist ("J" from the German Jahweh) Narrative, coming from the period of the early Jewish monarchy, about 950 B.C. "E" stands for the Elohist Narrative from the region of the Northern Kingdom dating from about 750 B.C. "D" is best represented by the book of Deuteronomy and is said to have originated in the Southern Kingdom about 650 B.C. or later. And finally, "P" is the Priestly Document that comes from the period after the fall of Israel in 587 B.C. According to the theory, the Pentateuch reached its current form around the time of Ezra or about 400 B.C. (Closson)The conservative view holds to Mosaic authorship and treats the books as a literary unit. This does not mean that Moses did not use other documents to write the books. ... This established the first principle of what is now known as the Documentary Hypothesis, the assumption that different divine names must mean different authors or sources. In 1780 Johann Eichhorn applied the idea of two sources to the rest of Genesis, Exodus, and finally to most of the Pentateuch. He gave up on the belief of Mosaic authorship as well. (Closson) In 1805, Wilhem De Wette argued that none of the Pentateuch was written before David. He established the "D" document standing for Deuteronomy, which he believed was written as propaganda to support political and religious unification in Jerusalem during the reign of King Josiah around 621 B.C. The "P" or Priestly Document of the current theory was added by Hermann Hupfeld in 1853. He believed that the E source should be split in two, the later becoming the new P document. The name most associated with the documentary hypothesis is Julius Wellhausen. His publications in the late 1870's argued from a Darwinistic perspective. (Closson) Counter Arguments Against Documentation Hypothesis The following are the defenses against the Documentation Hypothesis. In essence, according to Archer (105-110), the Documentary Hypothesis banished Moses into the illiterate mists of oral tradition. Archer pointed out that in the Hypothesis, the text of the Torah or Pentateuch is used as evidence but consistently evaded whenever it happens to contradict the Hypothesis itself. Further, sarcastically, according to Archer, the documentarians likewise assume that Hebrew authors differ from any other writers known in the history of literature in that they alone were incapable of using more than one name for God; more than one style of writing, no matter what the difference in subject matter is;

The concepts of existentialism and how they have helped in the Essay

The concepts of existentialism and how they have helped in the development of the life journey - Essay Example The present research has identified that existentialism has a philosophical position which opposes the natural sciences around us. It explains that human beings are composed of many other components rather only mind, body and other scientific categories. Human beings cannot be understood by the scientific truths or the moral substances such as responsibility, character, values, blame, duty, and others. Existentialism thus defines that human conditions are not based on scientific or moral truths, but on further categories that come under philosophical theory and which are significant to understand human existence. The concept of existentialism emerged after the WWII when the violence had forced people to think that life was meaningless and there was no God. Existentialism explained that there is no God or higher power, no karma or reward system in this world. Every human is an individual who is free and responsible for his own actions. As there is no central truth that the world gover ns under, the concept can be liberating and also depressing. Humans themselves choose how they wish to be and are not influenced by other people or forces around them. Hence, the universe is amoral and humans can make their lives the way they want them to be. Understanding existentialism while observing the personal journey of life may be difficult for a religious person as the theory eliminates the religious concepts completely. However, apart from the religious views that it abandons, existentialism can help many individuals to live in an amoral world in their own ways.... onal journey of how I learned to live life in my own way without the interference or expectations of others helped me in many ways to understand the concepts of existentialism. It is true that our existence precedes essence and helps us to have freedom (Daigle 9). Soren Kierkegaard was the first philosopher who believed in existentialism. He had explained the concepts of freedom and individualism through his work and highlighted the significance of personal commitment and choice. This is an important point when an individual wants to understand the reality of life and matches with many features of a practical life. Today, everyone’s life is very practical and very few people still live in the traditional concepts of values, responsibilities and abstract thinking. During my personal journey, I learnt with the help of Kierkegaard’s work that feelings and emotions of individuals is what the humans face when they have to make tough choices in life (Flynn 32). Although Kierk egaard has focused on the distinction between man and god in his work, it is mostly focusing on the reality of life. His work reflects through my personal journey as I strongly believe that our life and choices are purely based on our own choices. We are not answerable to anyone for our deeds and are not bound by any other person or power. Our deeds are simply ours and we make our lives good or bad. The scientific and moral truths have little to do with our development and condition and our existentialism has more impact over us. When I judge my life with the concepts of Kierkegaard and his three stages of life, I found that the way I lived my life is according to the internal living. Kierkegaard described this way of life as looking at oneself more than looking at others because when you look at

Organisation behavior Essay Example | Topics and Well Written Essays - 1750 words - 1

Organisation behavior - Essay Example They, consequently, should perform as well as possible in order for the company to succeed in the market. Therefore, an idea that employee performance is better if those employees are emotionally intelligent is becoming more and more popular among businesses that will to be more adaptive to the ever changing market conditions and more competitive marketplace (Cherniss and Goleman 2001, 159). Since emotional intelligence has become such a popular concept among HR specialists, it is worth finding out whether this term is really related to employee performance. Therefore, the goal of this paper is to critically analyze some of the most recent works on the relation between emotional intelligence and employee performance with the purpose of determining whether there exists a strong dependence. The given work will try to determine whether it is really important for modern businesses to invest their resources in emotional intelligence and whether such investments will bring any profit. For this purpose, of course, the term itself should be defined in the first place. Definition A scientific study of emotional intelligence began, according to Ciarrochi, Forgas and Mayer (2001, 4), in 1900s. However, up until 1970, when intelligence and emotion were integrated in the field of ‘cognition and affect†, the studies of intelligence and emotions were separate. Finally, only in 1990s emotional intelligence became a subject of more profound research. The concept got popularized between 1994 and 1997 (Ciarrochi, Forgas and Mayer 2001, 4). However, several definitions of emotional intelligence have emerged in the process of the studies. Goleman (1998, 317), for instance, defines emotional intelligence as a â€Å"capacity for recognizing our own feelings and those in others, for motivating ourselves, for managing emotions well in ourselves and in our relationships." As such, emotional intelligence, according to this author, involves a person to have the following comp etencies: self- awareness, self- regulation, self-motivation, social awareness, and social skills. Self- awareness, self- regulation, self-motivation are, in this case, person’s ability to understand and manage own feelings and emotions. Social awareness and social skills, consequently, refer to the individual’s ability to understand emotions of the other and respond correctly. Another definition is given by Mayer and Solloway (1997, 3), who state that emotional intelligence is an ability â€Å" to perceive emotions in the self and in others, use emotions to facilitate performance, understand emotions and emotional knowledge, and regulate emotions in the self and in others.† So, it can be said that emotional intelligence refers to a person’s ability to understand the feelings of oneself and the others, as well as react and respond to those emotions in the most proper for a particular situation way. The next issue to find out is whether this ability really has a significant impact on job performance. Literature Review The opinion that emotional intelligence is related to job performance is supported by Nikolaou and Tsaousis (2002). These scientists conducted a research with the purpose of determining the relation between emotional intelligence, occupational stress and organizational commitment. The results showed that the higher emotional intelligence of an individual is, the lower is one’

Economics College Essay Example | Topics and Well Written Essays - 500 words

Economics College - Essay Example This event has crippled the economy, leading to a quarterly decline of 1.4% in the third quarter. The attack has "shut down the economy for several days and has had a lasting impact on tourism, the airline industry, and other businesses" (Economists Call it Recession 2001). In an annual basis, the US economy only managed to grow by 0.8% during 2001. The economy has entered a moderate state of recovery during 2002 where it posted 1.6% annual GDP growth. Recognizing the slowdown in the economy, the Bush administration planned to stimulate consumer spending and investment through the use of tax cuts. This fiscal policy was implemented in July 2003, taking immediate effect in the next quarter. The US has enjoyed an annual growth rate of 2.5% during that year which is strongly fueled by the rise in personal consumption expenditures coupled by a higher level of government spending. Also, the tax cut has been effective in creating jobs and boosting business growth. From 2004, the US economy has been posting growth at par with its pre-recession rates. GDP in 2004 rose by 3.9%, which 0.2% higher than the 2000 level. Annual growth rates in 2005 and 2006 are 3.2% and 3.4%, respectively.

Novel Essay Example | Topics and Well Written Essays - 250 words

Novel - Essay Example The expression â€Å"Kingdom of Heaven† (Albom 111), is employed as the indistinct reference for the afterlife and its state with no clear relevance to the biblical utilization of the phrase as a reference to the ideological rule of God over humankind. The implied message of Albom is that an assured afterlife exists, a just means to make amends, there is an eternal rationale in the minor actions, and that â€Å"all lives intersect† (Albom 48) echoes with the readers hungry for meaning, assurance and community. In the afterlife, Albom has masterfully woven the different scenes together of Eddie’s life experiences. Flashbacks to the mortal life of Eddie and a friend arranging his final affairs post death. He wakes up in the afterlife and learns that heaven is not what he thought; ‘a lush Garden of Eden’, but rather the place where the earthly life is described to the dead by the five most important people for everyone. These people can be loved ones or strangers, the important aspect about all of them are that they have impacted the life of the dead and changed their

Organisation behavior Essay Example | Topics and Well Written Essays - 1750 words - 1

Organisation behavior - Essay Example They, consequently, should perform as well as possible in order for the company to succeed in the market. Therefore, an idea that employee performance is better if those employees are emotionally intelligent is becoming more and more popular among businesses that will to be more adaptive to the ever changing market conditions and more competitive marketplace (Cherniss and Goleman 2001, 159). Since emotional intelligence has become such a popular concept among HR specialists, it is worth finding out whether this term is really related to employee performance. Therefore, the goal of this paper is to critically analyze some of the most recent works on the relation between emotional intelligence and employee performance with the purpose of determining whether there exists a strong dependence. The given work will try to determine whether it is really important for modern businesses to invest their resources in emotional intelligence and whether such investments will bring any profit. For this purpose, of course, the term itself should be defined in the first place. Definition A scientific study of emotional intelligence began, according to Ciarrochi, Forgas and Mayer (2001, 4), in 1900s. However, up until 1970, when intelligence and emotion were integrated in the field of ‘cognition and affect†, the studies of intelligence and emotions were separate. Finally, only in 1990s emotional intelligence became a subject of more profound research. The concept got popularized between 1994 and 1997 (Ciarrochi, Forgas and Mayer 2001, 4). However, several definitions of emotional intelligence have emerged in the process of the studies. Goleman (1998, 317), for instance, defines emotional intelligence as a â€Å"capacity for recognizing our own feelings and those in others, for motivating ourselves, for managing emotions well in ourselves and in our relationships." As such, emotional intelligence, according to this author, involves a person to have the following comp etencies: self- awareness, self- regulation, self-motivation, social awareness, and social skills. Self- awareness, self- regulation, self-motivation are, in this case, person’s ability to understand and manage own feelings and emotions. Social awareness and social skills, consequently, refer to the individual’s ability to understand emotions of the other and respond correctly. Another definition is given by Mayer and Solloway (1997, 3), who state that emotional intelligence is an ability â€Å" to perceive emotions in the self and in others, use emotions to facilitate performance, understand emotions and emotional knowledge, and regulate emotions in the self and in others.† So, it can be said that emotional intelligence refers to a person’s ability to understand the feelings of oneself and the others, as well as react and respond to those emotions in the most proper for a particular situation way. The next issue to find out is whether this ability really has a significant impact on job performance. Literature Review The opinion that emotional intelligence is related to job performance is supported by Nikolaou and Tsaousis (2002). These scientists conducted a research with the purpose of determining the relation between emotional intelligence, occupational stress and organizational commitment. The results showed that the higher emotional intelligence of an individual is, the lower is one’