Business Proposal for Als Milk Bar Essay Example | Topics and Well Written Essays - 3000 words

Business Proposal for Als Milk Bar - Essay ExampleThe objective of the business is to provide a unique take out bar experience to its customers with high quality food, customer-oriented service in a warm and friendly atmosphere.The target market range covers ages 5 to 75, among the local residents, fleck workers, students, shoppers and pedestrians in the area of Victoria Street. Projected investment costs of less than $18,000 are deemed recoverable in less than two years with profitability from operations set at 18%.Traditionally, milk bars were local shops where people pick up milk and newspapers. Eventually, they became general stores or delicatessens, offering a big variety of products, much alike convenience stores. They also began serving milk drinks and other non-alcoholic beverages, such as milkshakes and sodas, as well as snack foods like sandwiches, cookies and pastries (Wikipedia 2008). Milk bars became popular starting in the 1930s when they became hubs providing whole some corner shop goodies and a communal space for local interaction. Customers personally knew the people screw the counter, kids were allowed by their moms to drop by to get candy or have a milkshake, and communal tables allowed neighbors to bump into each other. The milk bars of the period had bright lettered conspicuous signs advertising hand-made foods such as meat and vegetable rolls, hot pies and pasties, freshly made scones, double cream milk shakes, malt deep brown drink and fruity syrup slush. Dcor in the eating areas were a combination of colorful posters and cartoony images of the era (Neville 2008, Bells 2008). The restaurant portion of the 1930s milk bar is the ingestion for the new business being proposed. The business concept revolves around the idea of a bar and snack establishment serving non-alcoholic beverages and hot food, where customers can each have a quick drink or snack, as well as linger with friends.Business DescriptionAls Milk Bar is to be locate at 314-316 Victoria Street. It is a bar and snack restaurant providing hot and cold food and non-alcoholic drinks reminiscent of the 1930s milk bar experience. Its menu entrust include all the traditional offerings of milk bars such as milkshakes, spiders, sodas, ice cream, cakes, pastries, sandwiches, hot rolls, as well as mocktails. Als dcor and color schemes allow mimic those of the 1930s and 40s milk bars, complete with a bar counter with seating and indoor and outdoor tables and chairs. Als will be a small business accomplished as a sole trader and will operate from seven in the morning to nine in the evening every day of the week. It will serve a high number of residents in the surrounding local residential areas as well as mapping workers in surrounding office buildings and shoppers at nearby retail venues. It will have product offerings to serve quick breakfast, especially to office workers, light mid-day lunches, and afternoon-evening non-alcoholic dri